In a major step toward strengthening Papua New Guinea’s small business economy and international trade links, Pom City Markets has partnered with New China Town (Baosen International Holdings Ltd) to launch a monthly SME marketplace, beginning this Saturday, July 26, at the New China Town site in Port Moresby. Running from 8:00am to 5:00pm, the event will combine commerce, culture, and community spotlighting over 100 local SMEs in a vibrant setting complete with entertainment, performances, and cultural showcases. More than just a local shopping event, the new Pom City Market days will serve as a platform for economic empowerment and regional connection. Vendors from across PNG will display products ranging from traditional bilums and fashion to fresh produce, art, and homemade food. Many of these entrepreneurs are preparing to transition into permanent storefronts in the soon-to-open New China Town Mall. “This is about building a more inclusive and supportive business community culture, accessible to all our people,” said Sylvia Pascoe, founder of Pom City Markets and Managing Director of Pascoe Events. “We want to show that with determination and the right platforms, local SMEs can compete and thrive not just here at home, but internationally.” Saturday’s event promises something for everyone, with live performances, face painting, a bouncy castle, and a special presentation of “Heke” — the acclaimed play by award-winning PNG playwright Andrew Kuliniasi, showing at 10am and 2pm on the main stage. This mix of business and entertainment reflects the event’s broader goal: supporting the SME sector while celebrating PNG’s rich culture and talent. The partnership between Pom City Markets and New China Town is a strategic move to expand PNG’s business footprint, especially as the country approaches its 50th year of Independence. Organizers believe that by linking local entrepreneurs with Chinese investors and buyers, the event can help transform village-based production into export-ready enterprises. “There is so much potential for our people if only the everyday PNGean is given access to networking opportunities,” said Pascoe. “We are stopping the city drift by ensuring money reaches our people far and wide — where it’s needed the most.” Highlighting the global potential, she pointed to international benchmarks: Australia’s creative industries are valued at over AUD$650 million, while China's cultural trade is worth hundreds of billions of dollars. The event has already drawn interest from local and international businesses looking to source PNG-made products and explore investment opportunities in sectors like agriculture, coffee, crafts, and textiles. “This partnership opens new doors for our people — doors that were once unimaginable,” Pascoe said.